Mar 25, 2025

The Making of Sita

There is something truly special about a dress that carries a story. The Sita Maxi Dress is more than just a garment—it is a piece of artistry, crafted with tradition, patience, and purpose. Every detail, from the flowing silhouette to the delicate hand-block print, reflects the beauty of slow fashion and the skill of the artisans who bring it to life.

Designed to move with you through every moment, the Sita Maxi Dress embodies effortless femininity and timeless craftsmanship. Available in Violet, Green Lily, Daffodil, and Bluebell, each colourway carries its own story, inspired by nature and brought to life through heritage techniques.

The Sita Maxi Dress is brought to life through the intricate process of Buti block printing, meaning "single flower" print. Each piece is:

Hand-block printed using four individually carved wooden blocks.
Layered with care, first laying the base colour, then the delicate outlines, leaves, and florals.
Dyed with eco-friendly pigments, ensuring a natural and sustainable finish.

This slow, considered technique makes every dress unique—an artwork of its own, crafted with patience and intention.

Each shade of Sita holds meaning, inspired by the beauty of nature:

 Violet – A deep violet base with soft pink blooms and green leaves, symbolising happiness, love and compassion.
 Green Lily – A nature-inspired green base with delicate floral accents, reflecting harmony, growth and rebirth.
 Daffodil – A golden yellow base with floral detailing, Daffodil symbolises hope, rebirth and new beginnings.
 Bluebell – A soft blue base with floral motifs, embodying humility, gratitude and ever lasting love.

With a flowing, tiered silhouette, the Sita Maxi Dress is crafted for effortless wear:

Soft elasticated scoop neckline for an easy, comfortable fit.
Adjustable ties above the bust, offering flexibility and shape.
Elasticated sleeves, designed to be worn on or off the shoulders.
Lightweight cotton lining, ensuring ease of movement and breathability.

A dress that moves with you, made to be loved for years to come.

Every Sita Maxi Dress carries the touch of the hands that made it, celebrating the artistry of traditional block printing while honouring the beauty of slow fashion. Thoughtfully created in small batches, this dress is a timeless treasure—one to wear, love, and cherish for seasons to come.

Thank you for being part of this journey. By choosing Sita, you are embracing a movement of mindful, sustainable fashion that honours both people and the planet.